WATCH THE

PROCESS

Visual Identity, Logo, Brand Collateral, Brand Guide, Merch

SERVICES

Sometimes, the stories you want to see don’t exist, so you have to create them. While I can’t make films myself, I can craft the identity of a studio that would.

Signal 404 is built for the bold, for artists who refuse to compromise their vision. Its films don’t just entertain; they challenge, intrigue, and even unsettle. This studio isn’t here to spoon-feed meaning; it’s here to spark thought. While others play it safe, Signal 404 tells the stories no one else will—because the most daring stories are the ones that leave a lasting mark.

SIGNAL 404 VISUAL IDENTITY

Throughout the ideation process, I kept returning to a single concept: obscuring. The films this studio would produce are enigmatic, mysterious, and intentionally elusive. If you don’t pay attention, you’ll miss the story or its themes. It may feel obtuse, but that’s the point to make people engage with the medium.

I carried this idea into the visual identity, crafting a brand that feels just as enigmatic. This isn’t a typical studio. You’ll remember it, but its meaning won’t always be obvious at first glance. But for those willing to look closer, the reward is something truly compelling.

THE INCITING IDEA

A high angle shot looking down at Austin Dingess sketching logos in a journal
A downward angle of Austin Dingess sketching logos
An extreme close up of Austin Dingess sketching logos
Black logo for Signal 404
Poster design for Signal 404. The signal logo is upright and on top of a woman in a green dress
A social media design for Signal 404. The signal 404 logo is upright and an image of 2 women bathed in yellow light
A social media design for Signal 404. The photo is of a man sitting on top of a chair in the middle of a lake with the Signal 404 logo stretched out at the bottom of the image
A poster design for Signal 404. The image has 5 women in veils on the bottom of the image with text at top and the Signal 404 logo on the bottom
Mockup design of poster designs on a street. 3 poster designs for Signal 404 sit in metal frames
A small billboard for Signal 404 inside of a subway station.
A large standing billboard with a Signal 404 design on it
Mockup of posters for Signal 404. 4 posters designed for Signal 404 sit in one large frame next to each other on a concrete wall
A billboard on top of a billboard with a Signal 404 design on it
A large digital billboard in the middle of a city with a Signal 404 design inside
Mockup of brand collateral for Signal 404 included things such as a coaster, Pamphlet, Envelope, Business card, Spiral Notebook, and Letterhead
A close up of brand collateral for signal 404 which includes the Signal 404 business card, spiral notebook, and letterhead
Signal 404 branded lens cap
The Signal 404 business card on top of a worn down curb
Signal 404 branded rolls of tape
Signal 404 badge and lanyard
Custom Signal 404 SD card
Signal 404 social media
A social media design for Signal 404. The signal 404 logo is upright and an image of 2 women bathed in yellow light
Social media design for Signal 404. A man holding a film camera bathed in red light with a stretched out Signal 404 logo on top
A social media design for Signal 404. The photo is of a man sitting on top of a chair in the middle of a lake with the Signal 404 logo stretched out at the bottom of the image
A Signal 404 social media design. An image of a camera sits in a frame on the left side with a texture red background on the right

Video mockup of potential Signal 4040 website design in both desktop and mobile forms.

BRAND GUIDELINES

Signal 404 brand guide cover
Signal 404 brand guide logo introduction slide
Signal 404 brand guide type face introduction slide
Signal 404 brand guide 4 P's slide
Signal 404 brand guide logo color variations slide
Signal 404 brand guide website headings slide
Signal 404 brand guide promise slide
Signal 404 brand guide brand colors introduction slide
Signal 404 brand guide visual style introduction slide
Signal 404 brand guide position and differentiator slide
Signal 404 brand guide approved color combinations slide
Signal 404 brand guide photography slide
Signal 404 front and back White shirt. (404) on the front and a vertical and stretched Signal 404 logo down the back spine of the shirt
Signal 404 grey and blue sweatpants with the logo stretched down the hem of the pants
A red colored hoodie with the blue Signal 404 logo variations
Metal water bottles with the Signal 404 logo on the side
black t-shirt with the stretched Signal 404 logo on the front
Red tote bag with a stretched out Signal 404 logo printed near the bottom of the bag
White tshirt design for Signal 404
Red and Dark green Signal 404 coffee mugs
Collage of all the merchandise for Signal 404 including shirts, hoodie, sweatpants, tote bags, water bottles, and mugs

THE RESOLUTION

Through the design process, I crafted a brand that not only speaks to its audience but stays true to its identity. It is dark, enigmatic, and uncompromising, just like the films Signal 404 creates. It does not hold your hand, but for those willing to engage, the rewards are undeniable.

With its bold branding, Signal 404 won’t just make an impression—it will spark conversation. It may ruffle feathers, but in return, it will cultivate a passionate audience hungry for films that defy expectations. While others play it safe, Signal 404 stands apart and stands proud.

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