it’s often a choice between growth and stagnation. A well-executed rebranding strategy can improve brand positioning, provide brand clarity, and help businesses achieve competitive differentiation.
WHY IS REBRANDING IMPORTANT?
FORGETTABLE VS. MEMORABLE
"What's the use of being legible, when nothing inspires you to take notice of it?" – Wolfgang Weingart
As a designer, it’s easy to stay within that digital space. But stepping away from the screen, using my hands, and engaging with the physical world, brings an entirely different kind of joy.
UNPLUGGED CREATIVITY
Have you ever learned something that you couldn’t stop thinking about? Maybe it’s the correct way to pronounce a word, a melody you can’t stand, or—if you’re like me—a design concept.
K.I.S.S
THOUGHTS
There’s just too much competition for people’s attention. What we should be aiming for currently is to engage with people’s humanity. Forget that stuffy corporate brand identity. Forget that generic mission statement. Show us what you’re really about.
OVERLOOKED DESIGN TREND IN 2025
DESIGN IS HUMAN
The exterior of their brand is nothing more than a large, colorful coat that hangs off their robotic skeleton. But ultimately, this coat won’t fool you. As soon as you interact, you know it’s just a robot imitating human interaction.
Beyond the rules we agree to in order to participate in society, how many are there? And, more importantly, how many of them are self-imposed?