BRANDING VS VISUAL IDENTITY
What's the difference between branding and visual identity? Why should I care? Let's dive into the differences between the two and why it matters to your business.
it’s often a choice between growth and stagnation. A well-executed rebranding strategy can improve brand positioning, provide brand clarity, and help businesses achieve competitive differentiation.
WHY IS REBRANDING IMPORTANT?
Did your business grow by 10-20% this year? If not, you’re not alone. In fact, 65% of brands miss out on the power of strong brand presentation—and it could be holding them back.
ARE YOU A 35% BRAND?
How do you make your business stand out in a world of millions of businesses? Let's cover some of the main ways you can differentiate yourself from your competitors and come out on top!
HOW TO MAKE YOUR BUSINESS STAND OUT?
FORGETTABLE VS. MEMORABLE
"What's the use of being legible, when nothing inspires you to take notice of it?" – Wolfgang Weingart
I realized I wasn’t really creating something new—I was just recycling ideas. That realization made me wonder: how do you break out of that cycle and create something truly original?
FINDING INSPIRATION EVERYWHERE
THOUGHTS
DESIGN IS HUMAN
The exterior of their brand is nothing more than a large, colorful coat that hangs off their robotic skeleton. But ultimately, this coat won’t fool you. As soon as you interact, you know it’s just a robot imitating human interaction.
Beyond the rules we agree to in order to participate in society, how many are there? And, more importantly, how many of them are self-imposed?
THERE ARE NO RULES
As a designer, it’s easy to stay within that digital space. But stepping away from the screen, using my hands, and engaging with the physical world, brings an entirely different kind of joy.
UNPLUGGED CREATIVITY
Have you ever learned something that you couldn’t stop thinking about? Maybe it’s the correct way to pronounce a word, a melody you can’t stand, or—if you’re like me—a design concept.
K.I.S.S
There’s just too much competition for people’s attention. What we should be aiming for currently is to engage with people’s humanity. Forget that stuffy corporate brand identity. Forget that generic mission statement. Show us what you’re really about.