FINDING INSPIRATION EVERYWHERE
Where do you go to find inspiration? Do you scroll through Pinterest, Instagram, or Behance? For a long time, that was my approach. To be fair, these platforms are filled with talented creators who are making work I could only dream of. It’s amazing to see their projects, take in their creativity, and apply certain aspects to my own work.
But looking back, I realized I wasn’t really creating something new—I was just recycling ideas. That realization made me wonder: how do you break out of that cycle and create something truly original?
Like many creatives, I’ve often heard people say, “I find inspiration in nature.” And honestly? That never made sense to me. What was I supposed to do—stare at a tree until a design idea magically appeared? If nature works for you, that’s great. But for me, it never really clicked. At least, not until a few weeks ago.
It was just a normal day. I was on my daily walk when I noticed a small piece of trash on the ground—a tag from a pair of kids’ sunglasses. One side had playful graphics, the other was filled with all the boring product details no one really cares about. I saw it, thought it was interesting, and kept walking.
Then, something stopped me in my tracks.
Why was I ignoring something that caught my attention? Why not explore it further? So, I turned around, picked it up, and took it home.
For the first time in my life, I used a random piece of trash as the foundation for a design. Its shape intrigued me, and the industrial typography sparked ideas I wanted to experiment with. Of course, I made adjustments to fit my vision, but the key takeaway remained the same: I wouldn’t have created this design if I hadn’t allowed something unexpected to inspire me.
That’s when it all made sense. The world is full of ideas—you just have to be open to them. You have to listen to that creative part of yourself that finds inspiration in the most random places. The things we see every day might seem mundane or unrelated to design, but maybe that’s exactly what makes a design feel unique and authentic.
Another example? A recent project where I built an ad campaign around the idea of using sound as a design element. The inspiration came from a scientific phenomenon—something completely unrelated to design. But by following my curiosity, I ended up creating something I never would have thought of otherwise.
I used to believe inspiration could only come from other designers. But that mindset dismisses so many other potential sources of creativity. Now, I look at everything as a possible spark. The world has become my creative sandbox, and every day is an opportunity to explore.
Even a discarded tag on the side of the road can turn into something new.
So, my advice? Embrace the unexpected. Pick up that random piece of trash. Take pictures of things that catch your eye. Ask weird questions and see where they lead. You never know—your next great idea might be hiding in plain sight, just waiting for you to take notice.
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