WATCH THE
PROCESS
Visual Identity, Logo & ID Systems, Collateral
SERVICES
CMMA Visual Identity
The Convergence Museum of Multimedia Art sits at the intersection of diverse ideas—ideas that span age groups, cultures, artistic mediums, and perspectives. Designing the museum’s visual identity required more than just representing its variety; it needed to embody the depth of the experience, showing that the museum is a place for meaningful exploration and connection.
KEEP IT SIMPLE
At first, I found it challenging to illustrate these converging ideas visually. Initially I tried complex systems and ideas, but these ideas weren’t working. I decided to change my approach and try something more simple. Using gradients and white space, I centered the logo design around the point where these elements meet—symbolizing the convergence of technology and art, rigidity and fluidity, distinct ideas coming together as one. This simple idea became the basis for what would become the visual identity for the Convergence Musuem of Multimedia Art.
THE OUTCOME
In the end, the visual identity of the Convergence Museum of Multimedia Art became one defined by its flexibility and dynamic presence. It adapts seamlessly, fitting comfortably among modern museums, yet it has the strength to stand out, pushing boundaries and hinting at what the future of art might become.
Every element of this brand embodies the museum’s mission: to serve as a hub where people can discover, learn, and experience the future of art. The clean white space contrasts vividly with bold gradients, creating a balanced aesthetic that reflects a future rich in color. The logo is a centerpiece, symbolizing the museum’s commitment to bridging unique ideas with the world at large. Together with distinctive patterns, custom letterforms, and innovative design compositions, the museum’s visual identity is poised to leave a lasting impression.
