SKULLCANDY
ADVERTISING CAMPAIGN
Art Direction
Ad campaign
SERVICES
FEEL THE SOUND
This project set out to create a dynamic, emotionally resonant advertising campaign for Skullcandy, a brand celebrated for its bold identity and commitment to individuality. While many competitors offer limited, generic options, Skullcandy stands out by providing a diverse range of colors and styles that cater to personal tastes.
This campaign was designed to highlight that unique characteristic, showcasing the vibrant variety Skullcandy offers and reinforcing the idea that there’s a perfect option for everyone. By celebrating self-expression and individuality, the campaign invites users to embrace their personal style—loud, proud, and unapologetically themselves.
FROM THE INTANGIBLE TO THE TANGIBLE
I’m always seeking unique ways to blend real-world elements into my designs, pushing beyond conventional boundaries. For this campaign, I discovered a fascinating device called a Chladni plate, which uses sound vibrations to create intricate patterns on its surface. By sending audio waveforms through the plate, I was able to create organic visuals that felt both dynamic and authentic.
These patterns perfectly embodied the connection between Skullcandy’s audio products and their celebration of individuality. They became a visual metaphor for the brand’s mission—capturing the beauty and uniqueness of sound, just as Skullcandy helps users express their unique identities through music.
THE OUTCOME
The campaign successfully combined bold visuals, innovative techniques, and Skullcandy’s vibrant brand identity to create a cohesive and memorable experience. Social media ads, billboards, and posters used striking patterns generated with a Chladni plate, emphasizing the connection between sound, individuality, and self-expression.
This approach seamlessly tied together vibrant colors and unique patterns to showcase the brand’s bold personality while standing out in a competitive market. By balancing creativity and strategy, the campaign celebrated individuality and sound in a way that would resonate with Skullcany’s customers.
CMMA Visual Identity
Visual Identity, Logo
Vans Better With Wear Campaign
Advertising/Marketing Campaign
Collect & Contrast Visual Identity
Visual Identity, Logo
