SKULLCANDY

ADVERTISING CAMPAIGN

WATCH THE

PROCESS

Art Direction, Ad campaign, Motion Graphics (Provided by Geoff Morris)

SERVICES

FEEL THE SOUND

This project set out to create a dynamic, emotionally resonant advertising campaign for Skullcandy, a brand celebrated for its bold identity and commitment to individuality. While many competitors offer limited, generic options, Skullcandy stands out by providing a diverse range of colors and styles that cater to personal tastes.

This campaign was designed to highlight that unique characteristic, showcasing the vibrant variety Skullcandy offers and reinforcing the idea that there’s a perfect option for everyone. By celebrating self-expression and individuality, the campaign invites users to embrace their personal style—loud, proud, and unapologetically themselves.

picture looking down on a DIY chladni plate with a pattern made out of sand

FROM THE INTANGIBLE TO THE TANGIBLE

I’m always seeking unique ways to blend real-world elements into my designs, pushing beyond conventional boundaries. For this campaign, I discovered a fascinating device called a Chladni plate, which uses sound vibrations to create intricate patterns on its surface. By sending audio waveforms through the plate, I was able to create organic visuals that felt both dynamic and authentic.

These patterns perfectly embodied the connection between Skullcandy’s audio products and their celebration of individuality. They became a visual metaphor for the brand’s mission—capturing the beauty and uniqueness of sound, just as Skullcandy helps users express their unique identities through music.

A chladni plate with sand on it sitting in a plastic bin
A chladni plate with sand on it sitting in a plastic bin

Patterns created by FLM Ceramics

a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a pattern made from a chladni plate
a banner image including Skullcandy earbuds. The background has repeating rings with a chladni pattern on top of some of the rings.
A mockup of a phone with multiple designs inside. The designs are from the Skullcandy Ad campaign
A gif of all of the social media designs made for the Skullcandy Feel the Sound Ad campaign
a social media image including Skullcandy portable speaker. The background has repeating rings with a chladni pattern on top of some of the rings.
a social media image including Skullcandy headphones. The background has repeating rings with a chladni pattern on top of some of the rings.
a social media image including Skullcandy earbuds. The background has repeating rings with a chladni pattern on top of some of the rings.
a social media image including Skullcandy earbuds. The background has repeating rings with a chladni pattern on top of some of the rings.
a social media image including Skullcandy headphones. The background has repeating rings with a chladni pattern on top of some of the rings.
a social media image including Skullcandy earbuds. The background has repeating rings with a chladni pattern on top of some of the rings.
A poster design for the Feel The Sound Skullcandy Ad campaign. The design is in a metal frame on a concrete sidewalk
a social media image including Skullcandy portable speaker. The background has repeating rings with a chladni pattern on top of some of the rings.
a social media image including Skullcandy earbuds. The background has repeating rings with a chladni pattern on top of some of the rings.
a social media image including Skullcandy portable speaker. The background has repeating rings with a chladni pattern on top of some of the rings.
Poster design for the Skullcandy Feel The Sound advertising campaign. The poster is in a metal frame in a subway walkway
Poster design for the Skullcandy Advertising campaign. The poster is on the side of a bus stop
Poster designs for the Skullcandy Ad campaign. There are three posts sitting on a concrete ledge in front of green foliage.
Poster design for the Skullcandy ad campaign. The poster design is on the side of a building
Billboard for the Skullcandy Ad campaign. The design is on a digital billboard near a subway entrance
Billboard for the Skullcandy advertising campaign. The billboard is digital and is on the side of a highway at night
Billboard design for the skullcandy Advertising campaign. The billboard is high up on a building. Green foliage surrounds the billboard
Billboard for the Skullcandy ad campaign. The design is high up with a purple sky behind it.
Billboard design for the Skullcandy Feel the Sound advertising campaign. The design is on the wall of an underpass.

Motion Graphics created by Geoff Morris

Website header image for Skullcandy's Feel The Sound Ad Campaign
package design for Skullcandy's Feel The Sound advertising campaign

THE OUTCOME

The campaign successfully combined bold visuals, innovative techniques, and Skullcandy’s vibrant brand identity to create a cohesive and memorable experience. Social media ads, billboards, and posters used striking patterns generated with a Chladni plate, emphasizing the connection between sound, individuality, and self-expression.

This approach seamlessly tied together vibrant colors and unique patterns to showcase the brand’s bold personality while standing out in a competitive market. By balancing creativity and strategy, the campaign celebrated individuality and sound in a way that would resonate with Skullcandy’s customers.

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A large picture of a face, but you can only see one side of their face