Are You A 35% Brand

Did your business grow by 10-20% this year? If not, you’re not alone. In fact, 65% of brands miss out on the power of strong brand presentation—and it could be holding them back. Some of the world’s biggest companies invest heavily in branding, and while it’s not the only key to their success, it plays a massive role. Let’s take a look at the numbers and see why branding isn’t just a ‘nice to have’—it’s a game changer.

81% of Consumers Need to Trust a Brand Before Buying

You’ve probably heard the phrase ‘brand trust’ before, but let’s make sure we’re on the same page. Brand trust is the confidence customers have that a company will deliver on its promises.

So, when you claim to be the best in the business—do your customers actually believe it? When you say your BBQ sauce is the smokiest, tangiest, sweetest they’ve ever tasted—does the experience live up to the hype?

Great brands don’t just make promises. They keep them. Trust is built on follow-through. If you don’t make a promise—or worse, you fail to deliver on it—why should customers trust you?

55% of First Impressions Are Based on Visuals

We all judge books by their covers. Sure, some amazing stories get overlooked because of unremarkable covers, but that’s exactly why presentation matters. Your brand identity is your cover. If it doesn’t stand out, you risk being the book that never gets picked up.

A great brand identity isn’t just about looking good—it’s about making an impact before a single word is spoken.

60% of Customers Share Brands They Love

A great brand experience turns customers into unofficial ambassadors. When people have a meaningful interaction with a brand, they talk about it.

Take my experience with Chewy, for example. When our family dog passed away, they sent flowers to my mother. It was a small but deeply personal gesture—something no other company had ever done for us. That experience meant more to me than saving a few bucks somewhere else. And because it meant so much, I shared it with others.

That’s the power of brand loyalty. It isn’t just about transactions—it’s about creating moments that stick with people.

52% of Consumers Buy from Brands That Stand for Something

A strong brand is more than a logo and color palette—it’s a belief system.

Ben & Jerry’s is a great example. They don’t just sell ice cream; they stand for progressive activism. Whether or not you align with their views, their customers do—and that connection keeps them coming back. When people buy from Ben & Jerry’s, they’re not just buying dessert. They’re supporting a cause that reflects their identity.

But standing for something doesn’t always mean activism. Look at Red Bull. They don’t champion a social cause, but they do stand for a mindset—pushing the limits. Their brand is synonymous with extreme sports and boundary-pushing stunts. When you see Red Bull attached to an event, you expect something wild. They’ve built a brand that makes you think, If Red Bull is involved, it’s going to be crazy.

88% of Consumers Value Authenticity

We live in an era where people can present their lives as lavish and exciting—even if they’re not. But consumers are getting better at seeing through the smoke and mirrors. If your brand isn’t authentic, they’ll notice.

Authenticity requires courage. It means standing by what you believe in, even if it alienates some people—because the right people will be drawn to you.

Your authenticity is directly tied to your brand promise. If you promise to challenge the status quo, then do it. The rebels will follow. If you promise to create eco-friendly, healthy products, then commit to it. The environmentally conscious will take notice. But if you claim to value customers while treating them like faceless transactions, you’re lying—to them and to yourself.

Stop posturing. Define what your brand stands for, and then live it. Because in the end, the brands that succeed aren’t just seen. They’re believed.

So, are you a 35% brand—the kind that invests in a strong identity and reaps the benefits? Or are you leaving growth on the table? Branding isn’t just about looking good; it’s about trust, recognition, and connection. If you’re ready to build a brand that stands out, resonates with your audience, and drives real results, let’s make it happen. Reach out, and let’s create something worth remembering.